WhirlWind Creative Identity Questionnaire

Your Name:
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Your Email:
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A contact number we can reach you at:
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Company Name (or names in question):
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What type of business do you operate?
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Website (if available):

I do not own this domain name, but I am interested in purchasing it.

Please select any words that would portray your image/company image accurately:

In the area below, please provide us with a description of who your customer/customer base is.

Who would you consider to be your company's competition?

How do you want your image to be seen in 2 years?

On a scale of 1-5, how much white space do you like?
0 - None 1 2 3 4 5 - Lots

Is there a story that is unique to your company?

How did you/the founder start the company?

What makes your company, business, product/services unique in your field of business? Why do people do business with you?

How would you describe your business in one sentence?

How would you describe your business in two words?

Does your company currently have a slogan? yes no

If yes, what is your company slogan?

What are your short term goals?

What are your long term goals?:

S.W.O.T Analysis ~
A S.W.O.T. Analysis is a process used in marketing to analyze a company's strengths, weaknesses, opportunities, and threats. In overview:

• Strengths: attributes of the organization that are helpful to achieving the objective.
• Weaknesses: attributes of the organization that are harmful to achieving the objective.
• Opportunities: external conditions that are helpful to achieving the objective.
• Threats: external conditions that are harmful to achieving the objective.

Strengths:
(ex. company reputation, long established history, etc.)

Weaknesses:
(ex. new company, can't compete with large chains, etc.)

Opportunities:
(ex. new hotel, roads, neighborhoods, etc.)

Threats:
(ex. other companies can easily enter your market)

How do you think the public perceives your company or will perceive?

How do you differentiate your company from your competitors?

Describe your most significant competitor.

List all areas where your present logo appears ie stationery, shirts/uniforms, signs, trucks, etc.

List all areas of public contact where your logo COULD appear, but now does not..

What colors do you feel represent your business best?

List any color that must be used or must be avoided:

What is your target demographic?

Other important information we should know about: