6 Tips For Holiday Email Marketing Success
The leaves have already started changing colors if they haven’t already fallen off where you are. But falling leaves means that planning for the end-of-the-year is here! The holiday season is crunch time to connect with customers, current and perspective, through strategic email marketing campaigns.
Be Clear About Business Goals
The first step when planning a holiday email campaign is to be clear about your business goals and how email marketing can support them. Customers notice when content sent to them isn’t well thought out. One wrong emailer and to the spam folder you go. Never to be heard from again.
Upgrade Your Design
Liven up the layout of your emailer by adding banners to the sidebar, switching out images or updating social media icons. Make sure to update imagery regularly and maintains a clear brand message.
Create a Content Calendar
Nothing is better than having email campaigns planned out in advance. Create a bi-weekly or monthly content calendar outlining key initiatives for the holiday season. Content calendars should provide visibility of other communication channels so key messaging is cohesive across the board.
Catchy Subject Lines
According to a consumer study by SalesForce.com, 64% of people say that they open emails based on the subject line alone. Make the subject line attention-grabbing while provoking curiosity. Words like “sale” or “free delivery” have been shown to create higher open rates. But don’t be afraid to get creative with the wording. Maybe in your next emailer, ask, “who wants free shipping until Christmas?” You might surprise yourself with how much your open rate increases!
Be Clear and Concise
Emailers should be easy to scan and to digest. Strong copy and images will peak readers interest. Don’t forget to save space by linking to your website or blog. Long and dense emails are a HUGE no-no.
Try Different Looks
You change your clothing when the season’s change and your emailers should change as well. Experiment with new layouts periodically or add videos when applicable. Maybe ditch text altogether and focus on having an image-only email campaign. The possibilities are endless!
It’s also important to track the results you get with any new change you make and make changes accordingly. If you have any more questions, feel free to reach out to us to for any questions you may have!