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3 Reasons Why Companies Should Be On Snapchat

Snapchat is a great way to share what you’re doing in real-time. But it isn’t just for you and your friends. It’s time to take your business live and let the popular app help grow your company. Here are three reasons why your company should be using Snapchat:

It’s Live

Snapchat App

Snapchat allows you to post stories that last 24 hours. This is a great way to showcase live events, new products, the day-in-the-life of your company, or any exciting news happening at the moment.

Exclusive Behind the Scenes

Popular Snapchat Accounts

One of the best ways to interact with your customers is to give them a glimpse of what life is like in your business. You could share a typical day, new shipments or even a trip to the office! Companies like TooFaced, Teen Vogue and Burberry do a great job of showing what goes on behind the scenes. Consider following these brands for inspiration on what to do for your account

Answer Questions in Real Time

birchbox-snapchat

Snapchat allows you to answer questions your customers have in a more personal manner. Birchbox hosts live Q&A’s at least once a month with different employees of Birchbox hosting them. Live Q&A’s humanizes brands and makes them more relatable when people see a face and not just a product.

Snapchat’s awesome capabilities for live interaction result in higher customer engagement. It is real and raw and allows your audience to see what your business is about. The key to a successful business is creating a strong bond between a brand and its customers. Snapchat allows just that!