Why you should care about collateral

In marketing, advertising and branding, collateral is anything you can put your hands on – brochures, direct mail pieces, sales kits, business cards, manuals, publications etc. We prefer to think of it as pieces you can wrap your arms around.

Good collateral can go a long way in establishing perceptions potential customers or clients have about your brand. That's because in many cases, collateral is a customer's first interaction with your brand. Quality design and printing are important aspects to consider when putting together collateral for your company. Fortunately, you are in luck – WhirlWind Creative excels at both innovative design and superior production of collateral pieces.

What do your collateral pieces say about you?

Break it down even further, when a customer picks up your brochure, pulls a direct mail piece out of their mailbox, or even when you hand a customer your business card, what is the first thing that pops in their head? As we already established, first impressions go a long way – and the first visual impression is key. Another important factor to consider when deciding on collateral is does it compliment your other marketing concepts and material? Remember, consistency is the key. WhirlWind Creative can consult with you to determine what types of collateral of essential for your brand and ensure both the message and design are in sync with the rest of your marketing.

One-stop shopping

No matter your collateral needs, WhirlWind Creative has you covered. Our marketing team and graphic designers form an unbeatable tandem that can help you develop and produce innovatively designed, strategically targeted sales and marketing collateral that reflects your company's message. Whether you're interested in establishing brand awareness, generating sales leads, influencing consumer behavior or simply educating your audience, we offer a variety of collateral options, including packages to reinforce key messages and maintain consistency across media.

The best part is, WhirlWind Creative will handle it all for you – from concept origination to printer coordination – and the end result is compelling pieces that stand out in the marketplace while helping you achieve your objectives.