Snapchat Is No Longer Snapchat

In the world of social media, if you blink you might miss an update on your favorite platforms. Just when you thought you had Snapchat figured out, they changed their name to Snap Inc. and introduced Spectacles. What is Snap Inc.? What are Spectacles? Don’t worry! We outlined everything you need to know about the changes at Snapchat.

Snapchat → Snap Inc.

What is Snap Inc. you may ask? Snapchat has officially changed its name to Snap, Inc. as the company moves from being a single app to a digital lifestyle brand. Fear not, the Snapchat app will remain the same, retaining its original name, but the app is now just one of the products in the Snap Inc. family. With a new website and social media accounts, it looks like Snap Inc. has a lot in store for the future. Now that the company has diversified to become a “camera company” they have also released a new product in celebration of their new name. They call them, Spectacles.



Spectacles are a pair of $130 sunglasses that sport an integrated video camera which allows the user to record videos clips for up to 10 seconds. Users can record videos with Spectacles by tapping the record button on the hinge of the frames, each tap recording a new clip. The glasses have an 115-degree-angle lens, wider than a typical camera and similar to the human eye’s field of view.

They are designed to capture the human perspective and in words of Snap Inc. CEO, Evan Spiegel: “imagine one of your favorite memories. What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles.”

Spectacles record in a circular format, unlike smartphones, which record in a rectangular format. This allows the viewer to see the content naturally, offering a playback experience which simulates the natural point of view. The video will vary between portrait or landscape mode replicating the way the user “saw” it.

Those on the other side of the lens will know when they’re being recorded due to the halo-like light that surrounds the lens, lighting up when the camera is in use. Once recorded, the videos can be posted wirelessly to Snapchat via the user’s smartphone. The glasses are capable of taking one day of Snaps on a single charge and the Spectacles’ case doubles as a charging station. Snap plans to roll out the Spectacles this fall, coming in one size and three colors: coral, black and teal.