The Art of a Meme

While we don’t condone non-designers designing, we can’t deny the popularity of memes in social content today. Just take a look through Facebook and you are sure to see a few of today’s most popular memes. How is it that these images alongside a witty sentence can make viewers press that prized “share” button we all know and love as social media gurus? Here are a few tips and tricks to help you master the art of a meme.

What is a meme?

By definition, a meme is “a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by internet users.” There are several popular images that can be used when creating a meme. However, the most important aspect of a meme is the text that is layered on top of the image. This text is an ironic or sarcastic statement which can refer to a variety of topics.

Using Memes to Grow Your Business

Creating a meme for your business may seem like an easy task. But there are a few important rules a business should follow when creating one:

  1. The image can be a stock meme image found online, a picture from your business or a product/service your offer.
  2. The image and text should relate to each other or else your image will be irrelevant to the idea you’re trying to communicate.
  3. Keep your audience in mind while creating a meme. You don’t want to post a meme that is only relevant to employees and not the consumers.
  4. Once you know the message you want to communicate you can choose a theme that best fits your business. A few examples are:
  • Babies doing adult things
  • Popular TV/movie sayings
  • Puns or jokes
  • “Grumpy cat”
  • “That moment when…”

Words of Caution

Once you know your theme, image and text, it is important to make sure that the final product isn’t offensive or crude. Another point of caution is to avoid grammatical or spelling errors. Double check for clarity to make sure the meme can be easily read and understood.

How to Make Your Own Meme

There are several websites that allow you to create your own memes. But these websites often include a watermark with the website’s name. is a great option for getting started. It allows you to download images, create text and gives examples of popular images. Memes can also be made fairly quickly with Photoshop or by the professionals at WhirlWind Creative!


Once you create your meme, it’s important to distribute it on your social media platforms. Using memes as a way of marketing your business can be a new and entertaining way to grab your customer’s attention and increase your reach. Even if your meme doesn’t go viral it still adds a personal and fun touch to an otherwise normal statement.

Give us a call at 704.454.5598 if you need some help creating that perfect meme!