Some announcements just hit a little differently.
Carrie Underwood is officially returning to Barefoot Country Music Fest in 2027, bringing us right back to where it all started. Carrie headlined the inaugural BCMF in 2021, performing for thousands of fans on the beach in Wildwood — in the pouring rain.
Five years later, BCMF has grown into a sold-out festival, and our WhirlWind Creative team has been behind the scenes helping build the brand, market the experience and tell its story along the way.
From strategy, creative and digital advertising to social media, content, website development and on-site execution, festival marketing is about a whole lot more than announcing a headliner. It’s about creating excitement from the first announcement all the way to show day.
And getting to market Carrie’s return? That’s a pretty fun full-circle moment.
Carrie Underwood returns to the beach when BCMF takes over Wildwood, NJ, June 17–20, 2027.
