Talk about a full-circle moment.
Florida Georgia Line is officially returning to Barefoot Country Music Fest in 2027, joining Carrie Underwood as the festival’s second announced headliner.
FGL last took over Wildwood Beach in 2022 for what would become one of their final performances together before stepping away as a duo. Now, five years later, Tyler Hubbard and Brian Kelley are bringing FGL back — and they’re bringing it right back to Barefoot.
For our team at WhirlWind Creative, these are the moments we love getting to market. From building the announcement strategy and creative to social media, digital advertising, web, content and everything in between, we get to help turn big festival news into a moment fans want to be part of.
And with hits like “Cruise,” “H.O.L.Y.,” “This Is How We Roll” and “Meant to Be,” we have a feeling marketing this one is going to be pretty fun.
Carrie Underwood. Florida Georgia Line. Two headliners down — and we’re just getting started.
BCMF returns to Wildwood Beach June 17–20, 2027.
From announcement day to show day, yes, we do that.
